Research On Competitive Dynamics in The Vegetable Market Based on Sales Data Analysis

Yining Zhang

doi:10.54097/4rcgx297

Authors

Yining Zhang

DOI:

https://doi.org/10.54097/4rcgx297

Keywords:

Seasonal variations, Sales patterns, Competitive relationships, Packaging formats.

Abstract

This study analyzes the market sales of various vegetable categories. Statistical analysis reveals that leafy greens have the highest sales, followed by chili peppers and edible fungi, while cauliflower and aquatic root and stem vegetables have lower sales, with tomatoes having the least sales. Time series analysis uncovers seasonal fluctuations in vegetable sales, and Pearson's correlation coefficient is used to explore relationships between categories. The results show a strong positive correlation between leafy greens and cauliflower, while correlations with tomatoes are weaker. In the competitive dynamics section, the study focuses on seasonal vegetables such as peeled lotus root and radish leaves, analyzing their quarterly sales trends and the impact of seasonality on restocking and pricing decisions. Additionally, competition between portioned and bulk vegetables is revealed, with portioned vegetables being priced lower, incurring less transportation loss, and offering better product quality.

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