Study on the Development of China's Pet Industry and Strategic Recommendations Based on Data Analysis

Abstract

The global pet industry is experiencing significant growth, particularly pronounced in regions such as North America, Europe, and parts of Asia, including China and Japan. In China, the adjustment of family planning policies alongside societal aging has transformed pets into crucial sources of emotional support, thereby invigorating the domestic pet market.  Internationally, there is a pronounced demand for high-quality pet products and services in developed countries. Previous studies, including those by Zhang et al., who explored optimization strategies for enhancing pet brand competitiveness through the AARRR model, and You et al., who applied PEST, Porter’s Five Forces, and SWOT analyses to investigate smart wearable devices in pet care, have contributed valuable insights. Despite these advancements, challenges persist, notably in achieving sustainable sourcing of pet food ingredients and comprehending the rapidly evolving pet electronics sector. This article aims to provide strategic suggestions for China's pet industry by using principal component analysis and polynomial and fitting linear regression models to deeply analyze the current situation, challenges and future prospects of China's pet industry.